Subprocessors
These are the companies that process dealership data, or the personal data of a dealership’s customers, to run IgniteUps. Each entry says what the company does for us and what it receives.
Last updated: October 15, 2026
Hosting
Where the platform and its backups run.
Servers that run the IgniteUps platform, its database and its encrypted backups.
All platform data. The database is encrypted at rest, and backup copies are encrypted before they leave the server.
Messaging and calls
How texts, emails and calls reach your customers.
Text messaging, phone numbers, calls, call recording and the AI voice agents (the voice agents’ AI model runs on Telnyx’s own systems).
Customer phone numbers, text messages, call audio, call transcripts, and the customer details an AI voice agent needs on a call.
Turns the caller’s speech into text during AI voice-agent calls.
Call audio.
The spoken voice of an AI voice agent. Each agent uses one voice provider, chosen in its settings.
The words the agent says, which can include the customer’s name.
Sends dealership emails and receives replies.
Customer email addresses, names and email content.
Artificial intelligence
The models that write and read messages for the platform.
Writes and reads texts, emails and website-chat replies, analyzes conversations and calls, powers NEXUS, transcribes F&I office recordings and makes images.
Conversation and call text. Before text leaves our servers, customer names, phone numbers, emails, street addresses, VINs, stock numbers and finance figures are replaced with placeholders, and the real values are put back only on our servers. Spoken audio (NEXUS voice, F&I recordings) cannot be masked.
Our OpenAI organization does not share data for model training.
Builds reports and apps that NEXUS users ask for, and supports our engineering work.
The data a requested report needs, which can include customer records of the requesting dealership.
Business (Team) plan: chats are not used for model training.
Makes AI video commercials (Veo) and looks up dealership addresses.
Dealership marketing content, vehicle photos and details, dealership addresses. No customer personal data.
Makes AI video commercials.
Dealership marketing content and vehicle photos. No customer personal data.
Data checks
Keeping contact lists clean and compliant.
Checks whether an email address can receive mail.
Customer email addresses.
Checks phone numbers against Do-Not-Call and litigator lists.
Customer phone numbers.
Vehicle trade-in values.
VIN and mileage of a customer’s vehicle.
Shows the city a platform user signed in from.
IP addresses of dealership and IgniteUps staff.
Staff tools
Used by IgniteUps and dealership staff, not to contact customers.
IgniteUps staff email, and Outlook for users who connect it to NEXUS.
Staff email, which can include dealership correspondence.
Filters incoming email to IgniteUps staff.
Incoming email.
NEXUS on WhatsApp for staff who switch it on.
Staff phone numbers and NEXUS answers, which can include customer names.
Billing and contracts
Dealership business records only.
Billing and payments.
Dealership billing contacts and payment details.
Contract signing.
Dealership signer names and emails, contracts.
Booking demos and onboarding calls.
Dealership contact names and emails.
Onboarding and support meetings.
Meeting participants.
Integrations a dealership chooses
These are the dealership’s own systems. We exchange data with them only when the dealership connects them, and only for that dealership.
- CRMs and DMSs: ProMax, VinSolutions, DealerSocket, DriveCentric, CDK (Fortellis / Elead and CDK Drive), Dealer-FX, Tekion
- Data feeds: DealerVault (Authenticom)
- Marketing systems: GoHighLevel, SmartPixl
- Each person’s own Outlook or Google account, connected by that person
Public sources we look things up in
No account or contract; we send only what the lookup needs.
- Kelley Blue Book (kbb.com): vehicle VIN, mileage and ZIP code, to look up trade-in values
- NHTSA vPIC (U.S. Department of Transportation): VINs only, to decode year, make and model
Questions
Ask about this list, or about how a subprocessor handles your data, at support@igniteups.ai. Our Privacy Policy explains what we collect and why.