Your Privacy Matters

Introduction

At IgniteUps.ai, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, process, and disclose your information when you use our services.

By using our services, you agree to the collection and use of information in accordance with this policy. We will not use or share your information with anyone except as described in this Privacy Policy.

Information We Collect

Personal Information

We collect information you provide directly to us, such as when you create an account, use our services, or contact us for support:

• Name and contact information (email, phone number)
• Account credentials and profile information
• Payment and billing information
• Communications with our support team
• Usage data and preferences

Demo Booking Information

When you schedule a demo through our booking system, we collect:

• Contact details (name, email, phone number, company)
• Appointment preferences (date, time, discussion topics)
• Communication consent and preferences
• IP address and browser information for security
• Consent records for compliance purposes

Dealership Customer Data

When automotive dealerships use our platform, they provide information about their own customers and leads so we can communicate on the dealership's behalf. This may include:

• Name and contact details (phone number, email, address)
• Vehicle, purchase, lease, and service information from the dealership's CRM or DMS
• Conversation history (texts, emails, and calls, which may be recorded and analyzed for quality)
• Appointment and follow-up activity

We process this information as a service provider on the dealership's behalf. Communications we send may be generated using automated technology or AI systems. You can stop text messages at any time by replying STOP, and you can opt out of all automated outreach through our Do Not Sell or Share page.

How AI Models See Your Data

Before an AI model writes or reads a text, email or website-chat message, our servers replace your name, phone number, email address, street address, VIN, stock number and any finance figures with placeholders. The model works with the placeholders only. The real values are put back on our own servers, and leave them only inside the finished message sent to you.

AI voice calls work differently: a voice model has to hear and speak real words, so call audio is processed by the voice and transcription providers listed on our subprocessors page.

We do not allow the AI providers we use to train their models on the data we send them.

Automatically Collected Information

We automatically collect certain information when you use our services:

• Device information (IP address, browser type, operating system)
• Usage analytics and performance data
• Log files and error reports
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for various purposes, including:

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Data Security

We implement technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. The measures in place today include:

If a security incident affects personal information we hold, we notify the affected dealership, and any individuals or authorities the law requires. Our Security overview lists the safeguards in place and is checked against the live platform each time it is opened.

Data Retention & Deletion

Dealership Customer Data

Information a dealership gives us about its customers is kept for as long as that dealership uses our services. When a dealership ends its service, its customer records, conversations, messages and call recordings are permanently deleted 30 days after the cancellation takes effect, and the dealership receives a certificate of deletion. Backup copies expire within 7 days after that.

California dealerships are required by state law to keep written communications about a vehicle for at least two years, so those records are kept for that period before they are deleted.

What We Keep After Deletion

After a dealership leaves, or after a deletion request, we keep only:

• A minimal opt-out record (phone number or email, date and source) so your opt-out keeps being honored
• Consent and opt-out evidence, described under Consent Records
• Billing records, kept for 7 years
• Our tamper-evident security audit trail, which is never used to contact you

Our Staff Assistant

Conversations, uploaded files and saved answers in NEXUS, the assistant dealership staff use on our platform, are deleted automatically after 90 days.

Website and Demo Information

Information you give us directly, such as a demo booking, is kept for as long as we need it for the purposes above or until you ask us to delete it.

Consent Records

To prove that a text or call was allowed, we keep a record of each opt-in and opt-out we can evidence:

• STOP and START texts, with the carrier's message identifier
• Form submissions where you agreed to be contacted, with the exact wording shown to you, your IP address, browser and the page you were on
• Inquiries you sent a dealership, and opt-outs recorded by dealership staff or their CRM

These records are append-only and tamper-evident, and they are kept after a deletion request so that your choice keeps being honored and can be shown if it is ever questioned.

A dealership may share a read-only proof page for one phone number with a carrier, a lead buyer or an attorney. That page shows the number masked to its last four digits, no name or email, and only part of any IP address.

Your Rights

You have certain rights regarding your personal information:

Cookies & Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: