A mid-sized auto dealership was spending heavily on Facebook ads but struggling to convert leads into showroom visits. Sales staff were missing calls during peak hours, and many leads went cold after just one follow-up attempt. The dealership was losing potential customers due to slow response times and inconsistent follow-up processes.
The manual process required sales representatives to:
- Manually call each lead within hours of receiving them
- Send individual follow-up emails and text messages
- Track all interactions in separate systems
- Handle voicemail drops and appointment scheduling