AI Equity Mining for Car Dealerships: Bring Equity Customers Back

Turn your owners with equity into next month’s sales

Your best next buyers already own a car you sold them. IgniteUps finds the ones who are in a good position to upgrade and starts the conversation.

IgniteUps Equity is an AI equity-mining agent for car dealerships. It uses the store’s DMS sales and service history to find customers with positive equity or a maturing lease, invites them by text and email to see what an upgrade would look like, handles their replies and books appointments.

How customers are chosen

Deals and service history come from your DMS (CDK, Reynolds & Reynolds, Dealertrack and others via DealerVault).

Trade values are estimated from market data and kept conservative.

Older purchases can be limited to customers with a recent service visit, so you reach active owners — a switch per audience.

Recent buyers, sold vehicles and opted-out customers are left out automatically.

A friendly invitation to see what their current vehicle could do toward something newer. Equity figures are kept internal — the AI never quotes a dollar amount by text; it books the appraisal so your team can show real numbers in person.

Frequently asked questions.

Where does the equity data come from?

From your DMS deal and service history, connected through DealerVault or a direct DMS feed, combined with market trade values.

Does the AI tell customers their equity amount?

No. It invites them in for an appraisal; your team presents the numbers.

Turn your owners with equity into next month’s sales

How customers are chosen

What the customer sees

Frequently asked questions.

Ready to see it work for your store?