Automotive CRM Integrations

Automotive CRM & DMS Integrations

IgniteUps works on top of the CRM your store already runs, books service into your scheduler, and pulls DMS data through DealerVault or straight from CDK. Your systems stay the record; the AI does the follow-up and logs every touch back. Pick your system to see exactly what the integration does.

CRM integrations

VinSolutions AI follow-up integration — new VinSolutions leads route into AI cadences within seconds, and every AI touch, reply and appointment is logged back to the VinSolutions customer record. Update-only, so no duplicate leads.

eLeads AI follow-up integration — eLeads leads route into text, email and voice cadences in real time, AI-set appointments push to the eLeads calendar, and lead source, rep assignment and store ownership stay exactly as eLeads has them.

ProMax AI follow-up integration — new ProMax leads flow into cadences as soon as they land, and hot leads, appointments and opt-outs sync back to the ProMax record so reps never miss a hand-off.

DriveCentric AI follow-up integration — DriveCentric leads route in real time, every touch writes back to the customer record so reps see it in their normal workflow, and your existing DriveCentric automations keep running.

DealerSocket AI texting, email and voice — for stores on DealerSocket CRM and IDMS: every touch and customer reply logs to the DealerSocket record, and AI-set appointments notify the assigned rep.

CDK Global AI follow-up integration — works at the API layer with CDK Elead, Drive and Salespro, with full activity write-back to the CDK customer record.

Salesforce AI texting, email and voice — a one-click connection: new leads are picked up for AI follow-up, texts and notes are saved as Tasks, hand-raisers create a high-priority Task for the owner, appointments become Events and opt-outs set Do Not Call.

DMS data through DealerVault or CDK

DealerVault AI integration — DealerVault supplies read-only DMS data: deals, customers, service history and inventory. That is how IgniteUps reaches the major DMS platforms, including Reynolds & Reynolds, Dealertrack, DealerBuilt, Autosoft, Dominion, PBS Systems and Quorum, as well as CDK Global.

CDK Drive, connected directly — stores on CDK Drive can also connect the DMS to IgniteUps directly, with no DealerVault feed: closed deals and repair orders, with years of history filled in automatically.

The data powers outreach your CRM alone cannot: equity and lease-maturity conversations, service customers who have not been back, sold customers nearing their trade cycle, and past shoppers when a matching unit lands in stock. We never write back to the DMS.

What every integration has in common

Your CRM stays the record — IgniteUps is the execution layer between the events your CRM already tracks. No rip-and-replace, no data migration.

Activity write-back — Every AI message, customer reply and appointment is logged to the existing customer record.

No duplicate leads — The AI updates the records you have. It does not create new ones.

SMS, email and voice — All three channels in one engine. Voice is included, not an add-on.

Per-rooftop control — Each store opts in to its own outreach scenarios, so you can pilot one rooftop before rolling group-wide.

Opt-outs honored — Customer opt-outs are respected across both systems automatically.

How the pieces fit together

Your CRM owns the customer relationship. DealerVault, when you use it, supplies the DMS data. IgniteUps sits between them: it reads the leads and data, works the conversation by text, email and voice, and writes the activity back where your team already lives. Most stores are live within a week of sharing credentials.

Don’t see your system? These are the majors, and we can almost certainly connect yours. Ask us on a demo.

Frequently asked questions.

Which CRMs does IgniteUps integrate with?

VinSolutions, eLeads, ProMax, DriveCentric, DealerSocket, Salesforce and CDK Global (including CDK Elead, Drive and Salespro). DMS data for Reynolds & Reynolds, Dealertrack, DealerBuilt, Autosoft, Dominion, PBS Systems, Quorum and CDK comes through DealerVault, and CDK Drive stores can also connect directly. For service scheduling, the AI books into Dealer-FX.

Will the AI create duplicate leads in my CRM?

No. IgniteUps is update-only: it logs activity to the existing customer record and never creates duplicate leads.

Do I need DealerVault?

No. IgniteUps works with CRM data alone. DealerVault adds DMS depth (equity, service and sold history) that makes outreach smarter.

Can I turn it on for one store first?

Yes. Configuration is per rooftop, so most groups pilot one or two stores before rolling out group-wide.